FABINI: A digital design system for e-commerce
Year: 2024/2025
Designer: Renata Dračková
Tools: Figma, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop
Type: Digital Design System, E-commerce, Social Media, Email Marketing

Working with the team at Fabini, a Czech cookware brand, I have collaborated on visual communication redesign for social media. Later on I have introduced a new modular design system in Figma. This system comprises components, layout templates, and brand elements, including CTA buttons, typography styles, and product images. This enabled the efficient production of digital branding e-commerce assets for multiple markets and platforms. To define layouts more effectively, I categorized the visual communication for each type of campaign—benefit, new product launch, hard sell, edge cases, and informative.​​​​​​​ Finally I have created a manual for this system. 
I later expanded the system to include email marketing, translating the same visual principles into modular email templates. These can be easily managed and localised by the email marketing team. I am currently applying this approach to the social media, with the aim of creating a unified, flexible and efficient design ecosystem across all digital touchpoints.
To complement the static assets, I designed e-commerce motion graphics templates in Adobe After Effects, enabling the quick production of visually consistent video content.